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Topic Guide for Careers & Job Searching

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Patrick Henry Community College

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INTRODUCTION

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Multimedia Advertising: Some Recommendations To Improve Effectiveness And Visitor Responsiveness.

Posted: 23-09-2005 | Views: 150 Author: Shane Kukec More and more online businesses and internet marketers are

recognizing the tremendous benefits and responsiveness that

multimedia generates when used as an advertising medium and

marketing strategy.



For those that utilize multimedia effectively, significant

increases in buy rates, conversion rates and subscription

rates have been experienced and all within a very short period

of time. However, many believe that just adding any old media

content, such as video and audio onto their website will generate

significant increases in visitor responsiveness regardless of

content presentation, quality, and other attributes that

contribute to a positive experience for the website visitor.

Just so that we are clear, this assertion is very wrong and can

have potentially negative consequences from a marketing and/or

advertising standpoint.



My philosophy is quite simple. Using multimedia to advertise

your product or service needs to follow the same basic rules and

principles as would apply to any other strategy or medium that

can be used to convert prospects into subscribers and buyers.

Yes, multimedia does improve conversion rates but it has to be

done right and convey professionalism. This is absolutely

essential.



When it comes to video and audio content online, what's often

been the case is that those who have tried to add this type of

media content to their websites have unfortunately had disastrous

results. For example, with video content, many have added videos

to their webpages that are of extremely poor quality, small and

ugly. The overall experience for the viewer - Poor. One of the

biggest problems has been the fact that the videos load very

slowly. Visitors are turned off completely by the fact that they

have to wait for minutes, even longer sometimes in order for the

video or audio file to start playing. This, unfortunately, is a

result of these webmasters using cookie-cutter solutions to add

video or audio content to their site without really knowing the

implications and limitations. As I said, with multimedia...either

do it right or don't do it at all. For those who do their

research and take a little time to produce video and audio

content that is of good quality, the results have been

tremendous.



Bottom Line: If you want to capture the attention of your

visitors,you need to use top notch technology to bring your

message to that person and provides the viewer with a positive

experience.



If you do plan on adding video and audio content to your website,

here are a few simple guidelines to follow when determining what

the best multimedia solution is for you:



1. Cost Effective: You need a solution that doesn't cost an arm

and a leg and leaves you with great video and/or audio content

on your website but flat broke.



2. Fast loading Media Content (Video/Audio) that can play almost

immediately. Website visitors are fickle and inpatient so its

not wise to keep them waiting when trying to view your video

advertisement or listen to your audio message.



3. Superior Website Integration: Video and Audio Content that

can appear to be seamlessly Integrated into your websites and

emails. Viewers don't have to view video and audio ads with

media player's that annoyingly pop-up on top of their internet

browsers and distract them from the rest of your website.



4. Superior Customization: Video and Audio Advertisements that

can be customized for your websites and emails based on your

specific requirements.



5. The ability to handle a large volume of simultaneous

visitors.



6. Large-Scale Playability: Viewing/Listening DOES NOT require

the

download of additional plug-ins. Don't make your visitors have to

download any special software to view or listen to the video and

audio content on your website.



7. The media content needs to be of reasonably good quality and

resolution. Don't worry, you don't need Lord of the Rings quality

to provide your website visitors with a positive experience. They

won't expect perfect quality but you need to make sure that the

content is of good quality.



Of course, we can get into specific details about each one of

these things but we won't get into that in this article. These

are just high-level, general guidelines that you can follow

when shopping around for a good multimedia solution for your

business.



Multimedia does have impressive results from a marketing

perspective. That's why the big companies and brand names are

utilizing multimedia content to sell their products and services.

However, not everyone has the exact same budget and requirements

and if you are looking for a multimedia solution you need to

spend some time shopping around to find a solution that offers

the best bang for the buck.







Resource Box:



Shane Kukec is a Corporate President, Trainer and Publisher

of a popular newsletter "The Intelligent Marketer" at

http://www.theintelligentmarketer.com where he shows people

how to generate a substantial income using simple and very

powerful marketing strategies. Shane's also the developer

of 2 revolutionary new products guaranteed to help explode

any business quickly and easily: (http://www.jvmining.com)

(http://www.videoaudiogenerator.com). You can reprint this

article for free on your site or newsletter but the entire

article, resource box and live links must remain intact.


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